container premium

container premium
одна из разновидностей прямого вознаграждения, когда приманкой для покупателя служит сама упаковка, прилюдная для вторичного использования (напр., красивая банка с джемом или пластиковая канистра для растительного масла); см. также direct premium

Англо-русский словарь промышленной и научной лексики. 2014.

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